SEO and AI optimisation
A modern website is optimised for search engines, AI applications and people. I'll help make sure your site follows industry best practices and reaches the right audience at every point of the customer journey.
Search engines and AI search have enormous influence on customers' decision-making. Much of the research and comparison usually happens on these external platforms, and the journey is messy. A potential customer may start researching brands on an AI platform, be influenced by social media or forums, and end up using search to reach your website and buy your products. (In the near future, AI may well do the buying too.)
If you're not there for your potential customer, your competitor seizes the moment. Equally, this is your chance to catch customers' attention and help them make the best choices.
I keep my finger on the pulse of the ever-moving SEO industry and research your target customers' needs and motivations. From that research, I build a concrete action list. That's how I help ensure your website is technically solid and that your content reaches the right people at every stage and on every channel.
What you get
My optimisation process covers research, strategy, an implementation plan and measuring the results.
The research gives you a comprehensive understanding of your target audience's needs, motivations and behaviour to guide your website development. I also audit your technical set-up and recommend optimisation opportunities.
Building on the research recommendations, I'll give you a clear strategy and an actionable roadmap for improving your website's discoverability in search and AI.
Methods
Technical SEO audit
Whether search engines and AI assistants can actually reach, read and trust your site. I check indexing, sitemaps, canonical URLs, the metadata model, structured data and Core Web Vitals, then hand back the fixes ranked by effort against impact.
Keyword and prompt research
What your audience searches for, and what they ask an AI assistant. The output is a content and navigation structure, or an optimisation plan for new or existing content, grounded in real demand. Ideally combined with user interviews for in-depth understanding and data-driven decisions.
SEO and AI optimisation strategy and roadmap
Based on the research phase, I'll give you a concrete action plan, with measurement after implementation. The plan is fitted to your needs and resources. The actions might be writing new content, editing existing content based on a brief, revamping the site's information structure or implementing technical fixes.
Work examples
Multi-channel digital marketing for CGI
I led CGI’s digital marketing strategy and a media budget of over EUR 300,000. The multi-channel strategy grew organic traffic by 132% and lifted CGI onto the list of Finland’s most popular employers.
Explore my work as CGI’s digital marketing leadA user-led content concept for Traficom.fi
Through user research and testing, we created a homepage and structural content concept for Traficom’s cluttered site. It raised the share of visitors moving on to online services from 66% to 76% and laid the groundwork for a wider technical and structural overhaul of the whole site.
Read how Traficom’s site was optimised around its users